In short: advertising campaign (concept + visuals + copy)

If you have more time: During my 5-month internship at Creative Agency Lucy in Brussels, I worked on a project for AG Insurance. They needed a campaign to raise awareness about the financial consequences of breast cancer. And to encourage women to get insurance against breast cancer called “Femina”.

They wanted a campaign that was not as “formal” and didn’t use the typical “sad-looking stock photos” that didn’t evoke any emotion.

So based on the observation that breast cancer doesn’t discriminate whether you have small boobs or bigger boobs, whether you’re caucasian or Asian. As well as the fact that breast cancer has more than physical consequences, I went for a more illustrative visuals.

Unfortunately, they ended up going for another idea but they really liked the insights and visuals I made hence why included this project.