Artevelde

In short: Flyer design and PowerPoint re-design for Idea Factory, the entrepreneurial hub of Artevelde University.

If you have more time: Idea Factory is Artevelde’s hub for all students that want to start their own business and become entrepreneurs. With the help of great team of business coaches, they aim to help students turn their idea into a real-life business. I was tasked to design a “trendy” flyer to advertise Idea Factory to new and existing students of Artevelde. And do a make-over of the existing presentation to make it “hip” and attractive towards the target audience. The famous Gen Z’ers. This within the branding guidelines of Artevelde. With TikTok, Reels and video content in general gaining massive popularity over static posts, I decided to use animation for the PowerPoint to draw attention and extend the attention span of the Gen Z’er. At least for a couple of more seconds.