Elemental

In short: Creation of logo, packaging design, stationary, social media ads & copywriting. (passion project)

If you have more time: I’ve been loving the gradient trend this year so I decided to use it in one of my passion projects.

For this project, I created a fictional beauty skincare brand called “Elemental”. With a baseline “We care about your skin”, Elemental only uses organic ingredients in their products. Paraben free, sulfate free, unnecessary chemical elements free. I’ve seen that most natural skincare brands mainly use white and lots of green in their visual branding. I decided to do it differently. With a subtle hint in the brand’s name and using green shades in the package design, I focused on making the brand bright and bold. The kind of vibe you get from Glossier, Kylie Cosmetics or Fenty beauty but then all natural.

I included 2 different kind of lotions in the product line. A day cream that fittingly goes by the name “sunrise glow”. A light weight lotion, brightening and hydrating the skin. And a night cream called “sunset gloom”, restoring and revitalising your skin while you sleep.

I made a variety of visuals assets for Elemental. Going from a logo to lotion packaging, stationary and digital advertisements. I also made the mock-ups of the lotion bottles myself with Adobe Dimensions rather than using ready-made templates.