Gusto Mundo

In short: name design, logo design and branding

If you have more time: Gusto Mundo is a brand new Belgian platform launched in May 2024. Imagine AirBnb, but with handpicked rentals that all have a unique location or story. On top of these hidden gems, the platform offers everything you need for a fun and relaxing trip. You can hire private chefs that come cook for you or your family (small groups). And you can book unique workshops. Everything on the platform is handpicked and curated. The amount of rentals can be overwhelming with the wide range of available rooms on Booking.com and Airbnb. So Gusto Mundo really picks out the hidden gems for you. Also the chefs are handpicked ensuring a wide range of different cuisines so you have a wonderful experience. Something completely different than your typical restaurant experience.

This is the first time I was hired to also design a name for the company. After a few different proposals, the client decided on Gusto Mundo. A name that has an exotic ring to it and can be easily pronounced in the Benelux and further abroad. “Gusto Mundo” two words borrowed from Spanish in which Gusto has the meaning of flavor, pleasure and taste. And Mundo means world. It suggests a diverse range of experiences from different parts of the world, all of which are characterized by exceptional taste and quality.

I also designed their logo, composed a color palette and made the font pairings for the platform.