PICTOR X

In short: branding (logo design, composition of the color palette, design of business cards and design of an e-mail signature), design of the entire website, part of the copywriting on the website

If you have more time: PICTOR X is a new painting company based in Antwerp. PICTOR means “painter” in Latin. I was asked to design their logo, their business cards, compose a color palette and design the entire website. It was a wonderful project to work on since I mainly got carte blanche (my favorite type of projects!).

Nicolas, the owner of PICTOR X, really loved light green colors so that was his only requirement for the palette.

As for the logo, these were the only requirements:

• The logo had to contain the word “PICTOR” and the letter “X”

• The logo had to have a reference to painting

• Minimalistic

• Clean and simple

As usual, I made several designs (some more creative than others). Below you can find a design we were both a huge fan of but then he decided to choose one of my other more creative designs (which I’m also very happy about). You can also see the blue print design of the website which you can check out yourself right here.