How good is your engagement rate?
How’s your engagement rate compared to Kylie Jenner, Gary Vee or Nike?
Engagement is more than counting your views or followers. It’s about measuring the interactions that your audience makes with your content.
So what’s an engagement rate?
It’s the percentage of the people who saw your post and engaged with it.
And what’s a good engagement rate?
Instagram itself has not declared official numbers about what a “good” engagement rate is. But most social media marketing experts agree that strong engagement falls around 1% to 5%.
Here's an overview of the engagement scores:
<1% = low
Between 1% and 3% = average/good
Between 3,5% and 6% = High
>6% = very high
How do you calculate it?
Engagement rate = Total engagement / Total followers x 100
Total engagement is the total numbers of interactions on a posts. (This depends on the platform but often include likes, shares and comments)
Total followers is the total amount of people that follow you on a certain account or page
Luckily, some tools do the math for you. This is the one I use NotJustAnalytics. The free version of this tool also shows you how many followers someone has gained over a period of time. And gives you a list of the most used hashtags they use which is always interesting to know. You can do the measurements for any account you want.
No matter how high or low your rate. Don’t forget that engagement only has value when it’s genuine — coming from real people who care and are interested in you! Only then, you’ll be able to convert some of these followers and fans into CLIENTS. Which as a business, is your ultimate goal.
Below you can see the engagement rates for high profiles such as Beyoncé, Gary Vee, or Nike. (This is a snapshot and subject to change. These rates were calculated on 6 April 2021).
Do you want to improve your engagement rate on social media? Let's talk and see how I can help you!
Also remember: more followers does not equal success. It does not matter how many people follow you, but who follows you. Imagine having 10.000 followers but almost none of them belong to your target audience? You may have some likes and comments on your posts, but you won’t convert a lot of customers.
Likes and comments won’t pay your bills unless you’re an influencer.
