Should you cross-post content on different platforms?

Should you cross-post your content on different social media platforms?
No! Just kidding. You actually should!

You absolutely do NOT need to create unique content for every social media platform out there. It's tiring and a recipe for social media burn-out.
Cross-posting is the way to go!

✔️ It saves you time & energy.

✔️ It ensures that your content reaches a wider audience across multiple platforms. Not everyone follows you on every single platform. By cross-posting, you're able to reach those who may have missed your content on one platform.

✔️ Every platform has it's specific format. Optimize your content for each platform because different people have different preferences. Some like to consume content in the format of a carousel. While others prefer a video.

Make some slight adjustments to your content depending on the platform. For example: change the format, use different hashtags, maybe try different types of hooks, etc. and you're good to go!