Allyens
In short: Creative Direction and influencer scouting (for Belgian TikTok’ers)
If you have more time: I was hired by communication agency Allyens. They’re award-winning creative agency with a clear mission to make communications more inclusive and accessible to everyone in our society in Belgium. The project’s briefing was to make STEM (Science, technology, engineering, and mathematics) more popular amongst younger children between the age of 10 to 14. Their client wanted to use TikTok as social media platform. Allyens loved my content creation on LinkedIn (in which I talk a lot about social media and the newest trends and features) and wanted me to work on their project.
I scouted the Belgian TikTok-influencers that were a good fit for this project based on their audience and engagement rates. I also helped the concept creation for the TikTok videos. I also gave C
It was really important to make the videos as “native” and natural as possible, fitting with the rest of the content that the TikTok’ers would post. Here are some of the sponsored TikToks that were made:
