Brussels Airlines Flyer

In short: flyer design (passion project)

If you have more time: Here’s another passion project of mine. A flyer design for Brussels Airlines with an extra creative touch. Once the pandemic is over, Airlines probably will start advertising as people can travel again.

Here’s my take on flyers. They’re often disregarded or thrown away. What a waste of paper… But what if we could design a flyer that does not only inform the client but make them use it as well? How about we make a flyer really fly? The target audience here is family and Gen Z’ers. Make the flyers eye-catching and fun, by encouraging people to make airplanes from it. The instructions should make it very easy!

Even if the airplanes are thrown away afterwards, the flyer will have been longer in plane sight (yes, pun alert). Children playing with the flyer or Gen Z’ers having something to entertain them with while they’re having their 7th Zoom class of the day. It’s fun for anyone! And whenever people see an airplane, hopefully they’ll associate it with Brussels Airlines!

Ready for takeoff in 3… 2…