Diverse & Inclusive Visual Resources
How inclusive are the visuals you’re using for your brand? 🌈
A lot of stock photo websites are quite entertaining for me to scroll through. Want to know why? Because most of the pictures are as fake and staged as they can be. Business people with their arms crossed and a big Colgate smile or people pretending to write on a whiteboard. You know what I'm talking about...
How are you supposed to sell your products/services if your photos are not relatable at all? People still buy from other people and visuals play a big role in decision-making. Humans are visual beings, we process information based on what we see.
Studies show that people remember 80% of what they see and 20% of what they read. This is because the human brain process visual cues better rather than the written language.
As a designer, it’s also a pain in the *ss to find good visuals. And with "good" I mean visuals that are real, genuine, authentic, and represent reality. I'm talking about people of color, people with different sexualities, different body types, disabilities, etc.
It's hard to find these people represented in photos. Both on the work floor and in everyday life. This is weird since diversity and inclusivity have been a much-discussed topic for a very long time now.
Here are some interesting stats from a new Facebook report:
54% of audiences say they “do not feel fully culturally represented in online advertising
71% of respondents expect brands to promote diversity and inclusion in their online advertising
59% said they “prefer to buy” from brands that “stand for diversity and inclusion” in their ads
(The report a lot of insightful information so if you want to read more, you can find the full report here.)
Please remember to be inclusive for the right reasons. Not because you "have to" or want to "sell" more.
To finish this post, I want to share 5 amazing resources I often use to make branding, design, content, etc. more representative.
